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Rebranding a company involves many different aspects, including updating marketing materials and the business's overall image. However, a crucial part of the rebranding process that should not be overlooked is signage. Regardless of the scale of the rebranding effort, signage plays an essential role in establishing and reinforcing the new brand identity and creating a lasting impression in the minds of customers, suppliers, and visitors.

With multiple tasks to balance in order for the rebranding to be finished on time and within budget, working with an experienced end-to-end signage company, such as Image Technique, can make your rebranding process much smoother and error-free. Let's take a closer look at why an end-to-end signage company is perfect for your company's rebrand.

Bespoke Signage Solutions

When rebranding a company, it is important to create a unique and visually distinct identity that represents your brand's values and message. With an end-to-end signage company, you can implement bespoke signage solutions that are completely tailored to your brand. With their expertise, your agency partner can create visually appealing and creative signage that will make your brand stand out in a crowded marketplace and help your customers find the information they need on your premises. From conception to the finished product, an end-to-end signage provider will make sure that your signage represents your company's unique identity at each stage of development and deployment.

Brand Consistency

An end-to-end signage company will ensure that your brand image is consistent throughout the signage design, manufacturing, and installation process. The agency will take the time to understand your rebranded message, values, and style, which results in greater brand recognition and customer recall. Consistency in your identity and messages following a rebrand is essential to establish a loyal customer base and building a strong connection to your new brand.

In-House Project Management

By working with an end-to-end signage company, you can relax, knowing that all aspects of the signage design and installation are taken care of. Many signage companies offer design only, or fabrication only, but an end-to-end provider will handle all the logistics of the project, including site surveys, planning, permitting, fabrication, installation, and maintenance. In-house management means that every aspect of the project is carried out by a professional on your behalf, ensuring that the final product meets and exceeds your project goals and expectations.

Maintenance

After installation, signage companies that provide end-to-end solutions can continue to maintain your signage, so that your assets remain in good condition for a long period of time. They can also perform regular maintenance checks so that your signage continues to meet the high standards it was designed and manufactured to deliver, addressing any signs of wear and tear and performance issues, and helping your brand image reflect positivity and professionalism.

Find Out More

An end-to-end signage company can make it easier for you to implement a full rebranding across all your marketing collateral and signage, completing your project to the highest standards. At Image Technique, we offer a wide range of commercial signage solutions, with the expertise, experience, and technology to bring your brand image to life through your signage. To learn more about Image Technique and our in-house processes, please check out our services on our website today or call us on 01527 578533.

Image Source: Unsplash