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Wayfinding is a crucial element in making any built-up area or business park more accessible and user-friendly. It refers to the collection of signs and notices that help people find their way around a space, whether that be a shopping centre, office building, hospital, or any other complex environment. The goal of wayfinding is to provide visitors with clear, concise, and accurate information that helps them navigate the space with ease and confidence.

In practice, wayfinding can take many forms, from traditional signs pointing the way to specific locations, to more creative solutions such as floor markings, digital displays, and interactive maps. The purpose of these wayfinding signs and markings is to guide visitors through a space, from the moment they enter, to the point of exit, and everything in between. This may include directing people to specific areas, such as restrooms, elevators, or conference rooms, or providing information on the location of particular products or services.

At Image, we understand that wayfinding is not just about providing functional signage, but also about creating a positive and memorable experience for visitors. That's why we take a creative and innovative approach to wayfinding design, using a range of materials, colours, and finishes to produce signage that not only guides people around a space but also complements and enhances the brand identity of the organisation.

With over 24 years’ experience in the signwriting sector, our experienced team can help you develop a wayfinding strategy that is tailored to the needs of your business or organisation, taking into account factors such as the layout of the space, the type of visitors you attract, and the overall aesthetic of your brand. By combining our expertise in signwriting and branding, we can help you create a wayfinding solution that not only helps people find their way but also reinforces your brand identity and creates a welcoming and engaging environment for visitors.

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Wayfinding signage examples include:


Wayfinding signage examples are numerous, and they come in various shapes, sizes, and designs, depending on the specific needs of the space and the brand identity of the organisation. Whether you are a business owner, a designer, or a marketer, effective wayfinding signage can enhances the user experience and strengthens your brand identity. Please see below a few examples of wayfinding signage Image Technique can help you with;

  • Banners or signs suspended from the ceiling (a good way of conveying information in crowded reception areas and halls)
  • Digital search panels and interactive maps
  • Window etching and vinyl graphics
  • Accessibility information – e.g. braille/tactile signage, audio signage
  • Illuminated signage – great for important safety information, such as emergency exits, and for signage designed for low-light areas
  • Door-mounted signs
  • Wall-mounted direction panels
  • Plaques to identify departments and building areas
  • Wall-mounted or freestanding maps
  • Directional arrows on the floor, walls, or windows
  • Freestanding A-frames or totems featuring wayfinding information (popular for temporary signage and events)
  • Outdoor monoliths and signposts

where are wayfinding signs used?


Wayfinding signs are an essential part of creating a navigable environment that is user-friendly and accessible. They provide critical information to help people find their way around a space, whether it be a public area, commercial building, or healthcare facility. Please see below a list of areas wayfinding signs can be found, from small retail stores to large corporate headquarters, airports, and universities;

  • Retail units
  • Shopping centres
  • Office buildings
  • Commercial business parks and industrial parks
  • Factories and workshops
  • Car parks
  • Hospitals
  • Schools
  • Hotels, bars, and restaurants
  • Pedestrianised high streets
  • Public parks
  • Libraries and public buildings
  • Leisure centres and sports facilities

personalised wayfinding solutions from Image

Image Technique, is a leading provider of wayfinding signage services, with a focus on creating effective and visually appealing signage that enhances the visitor experience. We offer a range of services from design to branding, production and manufacturing, and fitting, to create signage that is not only practical but also visually striking.

In the design phase, we utilize cutting-edge technology to create detailed and realistic renderings of proposed signage. This allows clients to see how the signage will look in situ and make any necessary changes before production begins.

When it comes to branding, we work closely with clients to ensure that their wayfinding signage is consistent with their brand identity. We use the company's colors, logos, and marketing messages to create signage that is instantly recognizable and reinforces the brand's values and message. This helps to create a cohesive brand image that extends beyond just the signage and reinforces the company's identity.

In the production and manufacturing phase, we use high-quality printing and manufacturing methods to create detailed and easy-to-read graphics. They can incorporate a range of images, including, icons and illustrations, to create signage that is not only practical but also visually appealing.

Once the signage has been produced, our team of experienced fitters ensures that the signage is installed correctly and securely. We work closely with clients to ensure that the signage is installed in the correct location and at the correct height, ensuring that visitors can easily see and read the signs. We also ensure that the signage is securely fixed, minimizing the risk of damage or theft.

If you're interested in discussing your individual wayfinding signage needs with one of our design specialists, we invite you to give us a call or click the button below to request a quote.

Wayfinding signage suppliers Drake Circus The Barcode
Digital signage and wayfinding totem – St James retail park
Interior wayfinding signage – cinema hallway
Wayfinding signage design firms – café and lounge bar
Internal wayfinding signage – Train station signage

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