Digital displays use LED lighting, projection, LCD screens, and display boards to project advertising slogans, wayfinding information, educational content, or even live stream video feeds. As the cost of digital displays has fallen, digital signage and advertising is now found everywhere, from cinema receptions to hotel lobbies, shops, and bus shelters.
The beauty of digital signage is that digital display screens can present virtually any type of video or graphics, allowing an unprecedented level of variety and personalisation. The commercial applications of this design freedom are wide and varied; in retail, animated gifs can give customers a better idea of how clothes look in practice, and on advertising hoardings, a greater number of branded promotions can be displayed within the same space, while hospitals and attractions benefit from interactive maps and information tools.
