In 2016 Sure have launched their flagship store of the future in Guernsey having previously refurbished stores on both Isle of Man and Jersey.The previous store layouts looked tired and did not appeal to their customers in the way that they wanted them to see their products.As well as changing the look of the store there has been an extensive focus on what the customers require, providing them with a fresh, new experience.
THE BRIEF
Following the recent success of the Sure, Isle of Wight and Jersey stores, Image Technique have again been given the task to deliver the same service albeit to the level expected at a flagship store for Waterloo House, Guernsey.
Working alongside the interior design specialist, Made In Place and our software partners Acquire Digital we installed a 14 screen video strip for digital marketing purposes which incorporated a series of fully interactive screens at certain key points across the store. This allows customers a new understanding of the digital future and the ability to interact with products and offers through the use of the latest in store technology.
