After 30 years, Odeon decided to open a new cinema in Oldham. The new seven-screen cinema is set to transform local entertainment. Sitting right in the heart of the old town hall, it retains several of the grade-II listed building’s historic features and serves to preserve the landmark for future generations.
The multi-million-pound project is one-of-a-kind and brings the old into the new. Built using the latest technology, it includes a state-of-the-art Odeon exclusive ISENSE screen, one of just three in the UK.
THE BRIEF
Image Technique were appointed as the main signage contractor for the whole Odeon development, working side-by-side with established architects. The project was to include high and low-level Odeon lettering, Costa signage and ISENSE illuminated letters onto the glass facade, as well as all the internal way-finding signage throughout the cinema.
THE RESULT
Over 60 individual signs were fitted, not including small wayfinding plaques. Image also provided a full signage pack which included the likes of 3x high-level 2m edge-lit acrylic blade signs displaying the food brands and cinema tickets.
A total of x6 fully illuminated internal totem signs plus one external digital totem, all including a digital package, were provided by Image. We also incorporated our own Hi-Brite illuminated letters to illuminate the auditorium entrance
