23/06/2025
Video wall displays are a striking and increasingly common feature in many high-end retail shops, offices, and even public spaces. Essentially, a video wall is a system of interconnected multiple monitors arranged in a grid-like configuration to give the appearance of a single large, cohesive display.
The multiple screens operate as a single unit, with a cloud-based digital content management system (CMS) to produce a range of displays, from static images to dynamic, interactive multimedia. With rapid improvements in screen resolution, cost-effectiveness, and the reliability of data analytics and digital content management over the past few years, video walls now serve a wide range of commercial applications. Read on to find out more:
Applications: Where can video wall displays be used?
It’s worth discussing the applications of video wall displays. You may have seen them in the Apple Store and other electronic shops – and these are good examples of the way that video wall technology can attract shoppers’ attention within retail spaces, creating a focal point to promote new products and experiences. However, video wall technology can also be used in offices and business premises for both external presentations to customers and internal communications in your meeting and events areas. Video walls deliver a professional, high-tech aesthetic that helps to promote trust and credibility in your brand. Display screens are also perfect for displaying key metrics during meetings, giving announcements and important updates, and even live streaming from global events.
Some public spaces, too, can benefit from video wall technologies, such as the waiting areas of busy train stations and airports. In these locations, video walls can deliver real-time updates, alerts, and directional guidance to passengers and visitors, helping ensure that your messages and advertising content reach as broad an audience as possible.
What about the benefits of investing in video wall technology?
There are various advantages of video walls that contribute to a good return on investment and positive long-term value.
1) Improve your business communications: by combining images, multimedia video, and text into a single high-resolution display, a video wall lets you present complex information in an easily accessible format for readers.
2) Easy customisation and content control: despite the jaw-dropping visual complexity of video walls, the underlying software and hardware is remarkably straightforward to operate. Streamlined control systems help you to manage your content displays, layouts, and scheduling, with many systems being integrated with cloud-based platforms for easy updates across multiple locations.
3) Capture and keep attention: internal and external stakeholders are, for different reasons, equally difficult to engage. A video wall raises the bar for communication by commanding attention from across the room. People feel drawn to the screen, making it easier to capture and hold the attention of your target audiences. The ‘wow factor’ of video wall technology can also encourage greater brand recall and information retention compared to other display systems.
Make an impact with video wall technology in your business
Video wall display systems are an important shift in the way that organisations communicate with their customers in a visually-focused marketplace. Customers, employees, and visitors alike stand to benefit from the visually rich and varied content made possible by video wall technology, improving engagement and the user experience.
To find out more about video walls and how they could benefit your business, please get in touch.
