Well-designed signs are a valuable asset to any business. Signage doesn’t only have informational value: it can also be an effective marketing tool that creates brand awareness and makes a powerful impact on visitors and customers alike.
What’s the difference between static and digital signage?
Static signs are physical, permanent displays designed to convey information limited to static text and still images. Examples include:
Static signs can be made from a wide range of materials – from paper to neon.
On the other hand, digital signage relies on LCD screens or electronic displays. Digital signs can include both still and moving text, animations, images, videos, and audio, to mention just a few options. Moreover, and unlike static signage, digital signage can be interactive, letting people use a touch screen to customise their experience and navigate to the information they require.
Examples of Digital Signage Include:
Both static and digital signage have their place in the modern economy, and it is rare for an organisation to use one or the other exclusively. The choice is more to do with finding the right balance for your organisational needs, and those of your staff, customers, and visitors.
Advantages of Static Signage
Disadvantages of Static Signage
Advantages of Digital Signage
Disadvantages of Digital Signage
Both static and digital signs have pros and cons. However, for most modern businesses, the benefits of digital signage outweigh the disadvantages – as long as the signs are made by a professional signage company and digital display technology is appropriate for what you need the signage for. At Image Technique, we can take care of every stage of the process, from design to installation, for both static and digital displays. So, if you’re considering new signage or display solutions for your business, give us an email today.
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