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When you choose Image Technique as your end-to-end bespoke sign maker, we'll consult with you and help you implement the best type of signage solution for your project outcomes, delivery window, and budget.

Defining the appropriate media and design criteria for your bespoke signage ensures that your signage solution is fit for purpose and delivers information to its intended audience in the most effective way. The type of signage media you choose will heavily influence how your signage catches attention, appears, behaves, and its fundamental suitability for different placement locations. It will also determine whether you need a dedicated power supply or supporting infrastructure for your sign.

Our bespoke signage comes in four key groups. Here's what to expect from each.

1) Digital signage

Digital signage refers to any electronic sign that uses projection or light-array techniques (e.g. monitors, bulbs) alongside computer control to create and display stunning, high-contrast images. LCD, LED, rear projection, video walls (i.e. multi-screen combines), and ‘digital paper’ all count as digital signs.

Digital signs are bright, colourful, and visible, grabbing the viewer's attention instantly in a crowded space. They are ideal for displaying headline commercial advertisements, particularly those with attractive artwork for visually focused sectors (e.g. fashion, beauty, cinema). Digital is great for shopfronts, offices, and busy lobbies (e.g. train stations), particularly those in high-density public-facing environments.

There are other advantages to going digital - staying power and versatility. Most modern digital signs are reprogrammable and can regularly update to display new graphical splashes or videos (in some cases). You can even repurpose a changing visual display as a daily noticeboard, menu, or announcement banner.

2) Interactive displays

Digital signs can now also run software reactive to user inputs, such as interactive maps and customer service touchscreens. By adding resistive surfacing and glass reinforcement, displays can be set up as durable wayfinding points to serve customers or visitors.

Interactive displays are accessible and intriguing in a way that touch-types keyboards aren't. They're slimline, fast, and easily cleanable. Interactive digital signs can also run the static content loops conventional digital became famous for when idle (e.g. an out-of-hours display).

Interactive displays help public spaces attract customers, inform visitors, or register and record data (e.g. slot bookings, food orders). Digital menus and flowcharts allow users to instantly access much more information than a simple splash screen could provide.

3) Wayfinding and utility signs

Wayfinding and utility signs are digital displays and static (non-electronic) signs that direct, correct, or inform people about their surroundings.

Wayfinding signs give accurate, clear directions, map data, or location information at a glance. Utility signs usually warn the viewer about hazards (e.g. explosive chemicals), prohibitions (e.g. no smoking), safety features (e.g. fire exits), and accessibility issues (e.g. steep stairs).

As they have to function perfectly in an emergency (e.g. fire, flood, blackout), wayfinding signs should not depend on a mains electric connection. Both types of signs are often finished with a high-visibility, glow-in-the-dark fluorescent coating, and include clear, repetitive graphics to improve ease of use.

It's also a legal requirement (and good practice) to ensure your building or space comes equipped with correct, readable directional, hazard, and safety signs. Many clients choose from a range of proven, dependable sign templates built for the purpose and then match them to their existing layout.

4) Retail and external signage

Sometimes, the straightforward choice is best. Conventional, end-to-end permanent reprographic sign-making is still an option for all our clients. From "splash" posters to hard copy wayfinding signage, to product advertisements, it's often impossible to beat a good-quality, high-resolution, heavy-backed print built for a purpose.

Next steps

Image Technique is a specialist, end-to-end manufacturer, and supplier of digital and traditional bespoke signs. Find out more about us by downloading our guide on The Benefits of Using An End-to-End Signage Company.