Digital signage displays help customers navigate around your premises, and they can also showcase your brand, provide valuable information, and spread the word about your products and services – extending the reach of your customer service team on the ground. So when it comes to choosing between digital signage companies, it’s not enough to just pick the first one that responds to your quote request in the local area.
You need to ask the right questions to ensure that you get the best quality digital signage products and ongoing service for your business. Here are 4 essential questions you must ask before hiring a signage provider.
It is essential that your chosen provider has specific expertise and qualifications in producing digital signage solutions for businesses in your sector. General signage design experience isn’t always transferable to digital solutions. Experienced providers will be able to better understand your needs and provide the highest quality signs for your business, usually within a shorter timeframe and often a lower cost than less experienced suppliers. It’s also important to find out if the digital signage design company has any specific areas of expertise – e.g. are they familiar with retail marketing, or do they provide content production for digital signage as well as the signs themselves? These value-added services and extra features could come in handy when deciding which type of digital signage strategy best suits your needs.
Looking through a prospective suppliers’ case studies and portfolio of past projects is a great way to gauge their capabilities and see if they can provide the kind of signage solution you’re looking for. A fully detailed portfolio and/or case studies page on their website is a good place to start, but also look through the company’s Instagram page and blog, and look for customer testimonials, feedback, and reviews on Facebook, LinkedIn, and Google. Seeing examples of their previous work will give you an idea of their design style and whether it aligns with what you have in mind.
Not all digital signage providers offer the same services or types of signage solution, so it’s important to find out what they specialise in before making a decision. Some providers have broad expertise in several sectors, while others specialise in – for example – public sector wayfinding signage, or digital interactive displays for retail businesses. Also, some businesses offer pure design and manufacturing services, while others add installation and maintenance to their portfolio. Knowing ahead of time which options are available and the kind of project budgets they are used to working with may save you from having to search multiple providers for different aspects of your project.
A good signage provider should not only be willing but also able to provide maintenance or repair services after installation, especially if something goes wrong with your signage display over time or it needs updating due to changes in regulations or standards. It’s also worth finding out if the supplier offers any additional digital content services such as graphic design, printing, installation assistance, IT troubleshooting etc., that could extend the life and value of your digital assets.
Image Technique Ltd have 25 years of experience in the signage industry, provide a wide variety of digital signage products and displays for customers across the UK, complete with after-sales maintenance support. To find out more, please view our gallery of recent projects, and feel free to get in touch with one of our digital signage specialists if you have any questions on email@example.com.
Image Source: Unsplash