Wayfinding is a crucial element in making any built-up area or business park more accessible and user-friendly. It refers to the collection of signs and notices that help people find their way around a space, whether that be a shopping centre, office building, hospital, or any other complex environment. The goal of wayfinding is to provide visitors with clear, concise, and accurate information that helps them navigate the space with ease and confidence.
In practice, wayfinding can take many forms, from traditional signs pointing the way to specific locations, to more creative solutions such as floor markings, digital displays, and interactive maps. The purpose of these wayfinding signs and markings is to guide visitors through a space, from the moment they enter, to the point of exit, and everything in between. This may include directing people to specific areas, such as restrooms, elevators, or conference rooms, or providing information on the location of particular products or services.
At Image, we understand that wayfinding is not just about providing functional signage, but also about creating a positive and memorable experience for visitors. That's why we take a creative and innovative approach to wayfinding design, using a range of materials, colours, and finishes to produce signage that not only guides people around a space but also complements and enhances the brand identity of the organisation.
With over 24 years’ experience in the signwriting sector, our experienced team can help you develop a wayfinding strategy that is tailored to the needs of your business or organisation, taking into account factors such as the layout of the space, the type of visitors you attract, and the overall aesthetic of your brand. By combining our expertise in signwriting and branding, we can help you create a wayfinding solution that not only helps people find their way but also reinforces your brand identity and creates a welcoming and engaging environment for visitors.
