Why Every Town Should Have Their Own Hollywood Sign

Drive around many countries and you instantly know when you get to somewhere important. Why? Because there’s a big, glorious, unmissable sign that introduces you to where you are. The quality and design of this type of ‘Hollywood Sign’ also tells you almost everything you need to know about where you’ve just arrived, and whether it’s worth a visit. Here are some of the reasons why this strategy could boost the revenue in your area.  

Becoming an instant cultural icon

In the UK, becoming a cultural icon is often about the quality of the architectural design, community projects, or local landmarks. However, this can generate real challenges when trying to get noticed. This is particularly the case for locations that audiences zoom past without really looking.

Landmark signage can become an instant cultural icon. By offering a meaningful, memorable, and impactful experience, this is an urban design strategy that – with careful design and high-quality materials – can instantly elevate your brand identity.

Maximise your budget

In an era where budgets are tight, it can be challenging to determine where to allocate funds. To boost local economies, many factors need to be targeted, and all come at a cost. Three of the most important are promoting your local tourism interests, wayfinding, and boosting your civil pride. The three work in harmony, but are usually budgeted separately.

A large statement piece such as city welcome signage can have the power to unite these three key aspects. Importantly, it can do so in a single installation that can maximise limited budgets.

Creating vibrant focal points

Many urban spaces have evolved without much cohesive planning. Towns and cities are often a jumble of classic antiques, 1950s emergency buildings, 1990s statement pieces, and a catalogue of extras that expanding infrastructure has demanded. The result can be that many spaces are underutilised, a little tired, and a little neglected.

In the world of dynamic signage, these neglected areas are canvasses of opportunity. They are creative platforms, tantalising arenas for urban renewal and revitalisation. With bespoke outdoor letter signage, you can breathe cohesion, meaning, and fresh life into your town.

Celebrate innovative design opportunities

The texture, tone, and palette of a town is often crucial to its identity. This in turn is central to the construction and health of the local economy. Whether the vibe is industrial, a quaint postcard, or a vivacious scene, every town has its selling point. All too often, this poignant opportunity is missed. Instead, towns opt for bland, repetitive signage, not realising the alternative options that are available.

By working with expert designers, you can transform your city welcome signage into a stand-out innovation. Whether through the choice of materials, the interplay of geometry, or subtle techniques such as colour psychology, you can create Instagram-worthy content on your own doorstep.

Future-focused

Sometimes an unchanging classic is exactly what a town needs. Hollywood would not be the same without its iconic, unchanging sign. However, the idea of static identity has little place in the reality of modern urban design. Instead, spaces evolve and change. This may be on a crucial, seasonal level, such as celebrating a special theme for holiday seasons. Equally, it may be recognising community engagement, such as special events.

Bespoke, versatile landmarks are one of the best ways of expressing your evolving narratives. When designed by experts, you can ensure that ongoing relevance is woven into the fabric of your installation.

Find out more

If you are looking for ways to enhance the atmosphere in your local area while keeping to a realistic budget, landmark signage may be the answer. To start turning your idea into a reality, book a consultation with our experts today.

Image source: Canva