Choosing the right creative support partners can have an enormous impact on your business. This applies to wayfinding signage as much as to any other form of visual media and marketing collateral and is becoming increasingly important for companies of all sizes and sectors. In this article, we examine the importance of brand-conscious wayfinding signage and go over the top reasons to use a professional wayfinding signage supplier.
Wayfinding signs display the information that customers, visitors, or staff need to easily find their way around your buildings and outdoor areas. In other words, these signs help people go from A to B around your premises without wasting time or feeling frustrated.
Wayfinding signs can be printed or digital, although digital and interactive wayfinding signage is the most effective solution for large venues like hospitals, large offices, universities, or shopping centres.
It’s possible to design your own signage in-house if you have the creative expertise, materials, and production equipment, or to use a general-purpose printing company. However, there are several important benefits of working with a professional company that specialises in wayfinding signage.
Overall, well-designed signage helps deliver a memorable visitor experience, which is good for your organisation – and working with a signage specialist makes it easier to achieve this positive outcome. However, any professional supplier will also make you aware of the cons and have a mitigation strategy in mind. Some of the potential pitfalls of wayfinding signage are:
Although every signage solution has pros and cons, working with a professional company will ensure you get ongoing support through the entire design process and beyond – to installation and after-sales care. Contact the team today on email@example.com to find out about our wayfinding signage solutions and how they can be personalised for higher impact.
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