As on-premises communication interfaces continue to advance in terms of function and the range of information they can provide, customers have come to expect a highly personalised and interactive experience in shops and public spaces. As a result, wayfinding has moved from a strictly functional sideshow to becoming a crucial part of enhancing the customer experience, with interactive wayfinding screens leading the way.
Interactive wayfinding screens serve the primary purpose of guiding people through a physical space, whether it's a building, campus, or public amenity. However, an interactive screen differs from a traditional static or digital wayfinding sign by enabling the user to input their desired destination to find the fastest route and get the information they need in less time.
Businesses that wish to remain competitive and relevant, therefore, must adapt to the changing expectations of customers by incorporating interactive screens into their wayfinding systems to improve their brand image and customer relationships.
Interactive screens are digital touchscreens that are designed to be just that: interactive. With user-friendly self-serve interfaces and a wide variety of customisable content, these interactive screens can vastly improve the overall experience of navigating through different spaces.
Interactive screens are now widely used in established commercial and public environment such as office complexes, universities, hospitals, and shopping centres, and also in trade shows and exhibitions, where the portable nature of the devices make them an extremely versatile and cost-effective signage solution for exhibitors and event organisers.
One major benefit of this enhanced customer experience is the ability to provide customised digital maps. These maps can be personalised to meet the needs of the business and the end-users. For instance, a map can be colour-coded for different areas of a campus or include interactive icons to indicate the location of specific facilities or services, or even to highlight important information about different features, services, and locations. This level of on-demand customisation can improve customer satisfaction and make navigation more accessible, as well as reduce confusion and ambiguity.
Another valuable feature that interactive screens offer is real-time information display. This technology can provide up-to-the-minute information about a building or facility, such as the occupancy of a room, the availability of meeting rooms or parking spaces, and the schedule of events, including real-time updates to previously published schedules. In large, busy buildings with heavy foot traffic or venues where multiple events are taking place at the same time, this information can be extremely helpful, avoiding confusion and reducing the burden on customer service staff. Interactive screens make it easier to share updates with visitors in real-time who may not be looking at their phone or app, helping users stay informed and making their experience more rewarding.
Interactive screens are highly adaptable to the needs of businesses operating in areas with a diverse population or serving international visitors. With the ability to display content in different languages, interactive screens can help break down language barriers and improve communication, extending services and products to a broader customer base. Furthermore, people with disabilities and special access needs can benefit from a variety of accessibility features such as text-to-speech technology, which allows them to navigate spaces more easily.
Interactive screens provide a more efficient and engaging wayfinding experience for both static business premises and exhibitions, as they are entirely designed with the end user in mind. To find out more about how our bespoke signage design service can help you enhance customer experiences and guide your users to the services they need, please contact Image Technique today on 01527 578533.
Image Source: Canva