A well-designed, instantly identifiable brand logo helps extend brand recognition and encourages engagement from your target customers. Working with a good logo signage design consultant will help ensure consistency across your branding materials and signage assets so that your logo signage accurately reflects your company's style, ethos, and reputation.
Choosing the right logo signage design consultant can be a tricky process, but there are a few key factors that you should keep in mind to make sure you select the right supplier for the job:
When searching for logo signage design consultants, it's important to first consider your budget. There is a wide range of prices available from different suppliers, so it's important to set a realistic budget before you start your search, with clearly defined outcomes to achieve within this figure. This will ensure that you don't overspend on your logo design and end up with a subpar product, and also that you assess each quote in terms of relative ROI and value.
Look at examples of consultants’ previous work as a gauge of the quality and skill of their design, manufacturing, and installation team. This will give you a good idea of their design style and whether or not it aligns with your vision for your brand identity. If you don't like what you see in their portfolio, it's probably not worth pursuing them further. Industry-specific experience with similar businesses to yours is particularly valuable.
Make sure to thoroughly investigate the reputation and track record of any potential consultants you're considering. A quick Google search should turn up any negative press they may have received, and you can also ask around to see if anyone you know that e.g. one of your LinkedIn contacts, has had experience working with them. Look at informal reviews on Google and social media, but also feel free to request case studies and more detailed testimonials from the consultant to give you a deeper insight into their working methodology and success track record.
Signage design requires a variety of software and hardware assets to execute correctly and efficiently – along with the necessary accreditations, experience, and knowledge. A logo signage design consultant should be proficient in a range of design software programs, including Adobe Photoshop, Illustrator, and InDesign, as well as have a sound working knowledge of CAD design processes.
They should also have experience working with a variety of signage materials, such as vinyl, acrylic, and metal. In addition, a good sign design consultant will thoroughly understand the manufacturing process and be able to work closely with their customers to ensure that the final product meets their project expectations.
Some sign design companies specialise in manufacturing and finishing, others in graphic design consultancy, and others still in delivery and installation. Others, such as Image Technique, offer an end-to-end, or full-service solution, encompassing all the stages required to implement effective business signage. The benefits of working with a full-service provider include the convenience of having a single point of contact, and also better budgeting controlled through clearer visibility over your expenditure.
To find out more, please claim a copy of our free online guide – The Benefits of Using An End to End Signage Company.