Creating a successful retail signage design requires careful consideration and attention to detail. One way to ensure that your proposed sign design is successful is by commissioning a prototype sign to test the practicality and effectiveness of your ideas.
Prototyping is the process of creating a working model of your signage to evaluate its features (essential for digital signage and interactive displays), discover potential problems, and assess usability. In this article, we will discuss how prototyping can help with retail signage design and how it can save you both time and money.
Prototyping offers several benefits for signage design projects.
Prototyping is like trying on a new pair of shoes or test-driving a car before buying it – you want to make sure that it fits properly and meets all your needs before investing in it. The same principle applies with retail signage design – you want to make sure that the sign looks good and functions correctly for its intended audience before putting up the finished product.
So, is prototyping widely used in retail signage design? Yes, prototype signs are regularly used to test the efficacy of advertising hoardings, shop fronts, wayfinding systems, interactive digital information systems, and many other types of commercial signage.
There are various types of prototypes that can be used in sign design, depending on your budget and timescale, such as paper models, simulated digital models, 3D printed models, low-volume hardcopy signage etc. The strategy you choose will depend on the project undertaken. For example, if you are designing an LED external signage display, then a smaller-scale 3D printed rendering of the proposed project may be more beneficial than a purely virtual CAD model or technical paper drawing, as it will give you an exact replica of what the finished product will look like to test its intricate electrical wiring details and lighting effects when connected to a real-world power network.
Prototyping can benefit your signage design in several ways, and without a sign prototype, there is a high chance that your project won’t be successful the first time due to potential errors in design, assembly, and installation. For support creating workable prototypes of your proposed retail signage or to discuss your ideas with one of our team, please call 01527 578533 today. You can also see examples of our recent signage projects by clicking here.
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