5 Reasons To Invest In Bespoke Illuminated Signs For Your Business

The current conversation surrounding business signage largely focuses on the potential applications of digital signage systems. However, another trend we love is the renewed popularity of illuminated signage for both external and internal applications. Driven by a generation of flexible and energy efficient LEDs, the 2020s is shaping up to be a new golden age for illuminated signage. Here are five reasons why your business should get involved:

1. Invite more attention to your premises with modern, eye-catching designs

There is a reason why illuminated signs were so popular in the heyday of neon advertising – these striking glowing displays created a strong and lasting impression on viewers, helping brands to stand out in a cluttered environment. Many people still have childhood memories of the huge advertising boards in Piccadilly Circus or Madison Square Garden, and it is this impact that many businesses are aiming for when investing in illuminated signage. Unique lighting effects, such as colour changing LEDs, animated patterns, or even neon style retro LED displays, can add a unique personality to your premises and make it more memorable for customers.

2. Perfect visibility, day and night

When the lights go down, the profile of your business venue fades into obscurity. Unless, of course, it is equipped with ‘always on’ illuminated external signs. Strategically placed on a wall or roof, these can help make your office building, factory, or warehouse visible from local roads and business areas, even when not open. And for hospitality and night-time economy businesses, illuminated signs are an essential way of attracting interest and footfall from potential customers. Bespoke illuminated signs give your business 24-7 visibility; whether it’s a sunny day or a dark winter evening, illuminated signage helps your business to stay visible, even after the sun sets.

4. Energy efficient technology for sustainable businesses

The reasons for the demise of the age of neon were the huge energy required to fuel these impressive displays, and their eye watering impact on the environment. Fortunately, the days of energy-draining illuminated signage are now gone. Modern illuminated signs use LEDs in place of halogen and neon. These bulbs provide brighter lighting of a higher quality at a tiny fraction of the electricity consumption. LED lights also remain cool even after extended use, making them safer than traditional illuminated signage, while also saving energy and prolonging the life of your displays.

5. Cost-effective branding perfect for any business

Branding and marketing campaigns normally need constant reinforcement in order to establish your business name and image in your customers’ consciousness. The expenditure is ongoing and can be high. In this sense, illuminated signs are one of the most cost effective, around the clock marketing strategies available for businesses with a physical location. You invest once in your signage and the sign continues to deliver a constant reminder of your location and business identity to existing and potential customers, providing, over the lifetime of the installation, a very impressive return on investment.

What next?

Get in touch with one of the design specialists at Image Technique today to find out more about illuminated signs for your business.