The Power Of Digital Signage At High-Profile Events

High-profile events offer an unparalleled opportunity for advertising. They are also highly competitive spaces, where all your competitors are directing their energy, focus, and budgets. Standing out from the crowd is crucial. Importantly, it is also achievable. Here’s how to do it.

Maximise brand visibility

If you want your brand to get noticed, it is worth targeting high-profile events. And when you’re thinking high-profile, it pays to think big. Whether it’s Taylor Swift concerts, major football games, or the London Marathon, Britain’s calendar is packed full of dynamic opportunities for innovative marketing. During these times, audiences are engaged, excitement is high, and the all-important immersive experience has already created itself. All you need to do is play your part by adding to the surrounding visuals.

Perform to the psychology

When you’re adding to the experience, play to the psychology of the audience. For example, audiences at a Taylor Swift concert will probably already have a deep bond with her brand. By strategic placement of your signage, you can tap into that powerful association. From a psychological perspective, this can naturally enhance the way that your brand interplays with the atmosphere. As such, the arena can become a platform for you to emphasise the complimentary values of your brands. Think carefully about where the two overlap and explore the opportunities for visual communication.

Flaunt the versatility

Today’s signage is a delight of marketing opportunities. If you can dream it, we can make it. One of the most crucial trends is versatility, with signage that can be seamlessly adapted to the environment around it. From our side, this means that we can use everything from high-quality printing to 3D graphic design to maximise the potential of the space. From your side, this may mean responding to trending topics, culturally meaningful celebrations, or viral moments. Flexibility and agility demonstrate to audiences that you are listening, responding, and engaging with the event, and this can be a powerful communication pathway when building brand loyalty.  

Cut through the noise

Crowded environments and high-stimulation events can be overwhelming. However, you can use this to your advantage with thoughtful, strategic, meaningful signage. The rules of geometry and colour psychology are often your most powerful allies here, although the choice of materials and medium will also be vital. For instance, 3D signage can be a powerful way to present a calming presence in a high-energy area. Equally, innovative techniques can simply cut through the noise and direct attention straight to your brand.

Drive the data

Contemporary signage solutions have the potential to be infused with multiple technologies. These work both ways. While you provide captivating digital displays to your audiences, your audiences can provide you with feedback about their response. For example, you have the potential to collect foot traffic patterns, which can then be analysed by advanced AI. This gives you direct insight into what is working and what isn’t, allowing you to tailor the experience to the specific needs of your event audience.

Find out more

To maximise your impact at major events, it pays to work with dynamic experts such as Image Technique. A great place to start is with our free guide to trending signage! Or get in touch today!

Image source: Canva