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Window graphics are any type of graphic, image, or textual slogan that is printed on adhesive vinyl and applied to glass – usually in a shop or office, but also sometimes used on vehicles too. They are a great way to capture attention and get your message across without blocking natural light or obscuring the view through a window and can also improve safety by drawing attention to large windowpanes.

Shopfronts and high street facing office buildings often display information about the business using window graphics, and there are several other ways in which businesses can use window graphics as part of their marketing and branding strategy.

Applications

Commercial window graphics are versatile and effective marketing tools that can be used in a variety of ways. From simple window decals to more complex vinyl wraps, there are a number of ways to use window graphics to promote your business.

1. Branding And Promotion

One of the most common ways to use commercial window graphics is for branding and direct promotion. Window graphics can be used to display your company logo, opening hours, contact information, and any other important branding elements. This is an effective way to get your brand in front of potential customers and generate interest in your business from casual footfall, as well as help customers locate your premises on a crowded high street.

2. Sales And Promotions

Window graphics are also an effective way to advertise sales and promotional campaigns. By displaying discount pricing information on your windows, you can draw attention from potential customers who may not have otherwise been aware of your sale. This is an especially effective tactic during pre-Christmas and seasonal periods.

3. Event Promotion

If you are hosting an event, window graphics are a great way to generate excitement and curiosity, which can lead to increased attendance at your event.

4. Directional Signage

Window graphics can also be used for directional signage. If your business is located in a large open plan building or complex, directional signs can help customers find their way to your location, improving the customer experience.

5. Privacy Screens

In some cases, you may want to use window graphics for privacy screens between different sections of your office or commercial premises. This can be especially helpful if your business is located in a high-traffic open plan area or if you have large windows that allow passers-by to see into your business from the street. By using privacy screens, you can control the amount of visibility into your business while still allowing natural light into the space.

Window Graphics General Design Tips

• Think about the overall design: The design of your window graphic should be in line with the branding of your business. Use colours and fonts that are consistent with your other marketing materials.
• Make sure the text is legible: The text on your window graphic should be large enough to read from a distance – e.g., from the other side of the road in the case of high street shops and offices. Use a simple font that is easy to read.
• Include a call to action: What do you want people to do after they see your window graphic? Include a concise call to action that encourages people to take the next step, whether it’s visiting your website, signing up for your newsletter, or coming back during opening hours.
• Consider the placement of your window graphic: Where will the graphic be placed? Make sure the placement of your window graphic makes sense for your business and is sufficiently visible to your target audience.

Find Out More

With a well-designed and strategically placed window graphic, you can attract attention and generate new leads. For more information about bespoke window graphics and their applications for your business, please call one of our design team today on 01527 578533.