What To Look For In A Custom Sign Manufacturer

Written by Image Technique | Jul 16, 2025 9:00:00 AM

Signage is often the primary mouthpiece for your brand. Outside, it’s what makes you stand out on the high-street, the memory that customers carry away with them, and the familiar face in the crowd. Indoors, wayfinding signage is the difference between a bewildering and alienating experience and immersion into a relaxing and enjoyable sales journey. The right signage consultant can make it happen, but what should you be looking for? Here are a few tips.

Experience Is Everything

Experience is one of the most important indicators of signage consultancy excellence. The more experienced the company, the more likely they are to be well-networked, innovative problem solvers. Ideally, look for diversity in the portfolio, as this shows that the signage consultants are confident in thinking outside the box. For instance, at Image Technique, we have designed and engineered solutions as diverse as the iconic and enduring Waitrose signage, as well as the Chapel of Love at Fortum and Mason. This type of flexibility and bespoke manufacturing is only possible with decades of creative experience, and guarantees the highest quality of design.

Care And Understanding

One of the most crucial lessons from years of experience is understanding that each project is unique. Brand identity is more than just a philosophy reflected in lines, colours, and shapes. Instead, it is a delicate question of nuance and a dialogue with the audience. As such, the choice of materials, sizing, and positioning is crucial. Equally important is the quality of the workmanship and the investment in the latest technology for welding, folding, bonding, laminating, and cutting. The more comprehensive the workshop, the more options you have for achieving your bespoke signage solution. For example, at Image Technique we constantly update our equipment so that we can create your signage with maximum understanding, quality, and efficiency.

In-House Manufacturing

By selecting signage design consultants with in-house manufacturing, you erase a number of potential project headaches. As a general rule, the more signage project elements that are sub-sub-sub-(etc)contracted, the more likely you are to encounter delays, cost overruns, and disappointing outcomes. Contrastively, when design, planning, and manufacturing is conducted under one roof in a turnkey solution by a single supply partner, the result is a well-oiled and fully cohesive project. This approach equates to predictability, both in terms of quality and efficiency. It also brings with it the benefit of straightforward communication, ensuring that your project is fully realised.

Choice, Variety, And bespoke Solutions

Many signage consultants will specialise in one area of design. For instance, they may be experts at outdoor metal signage, or particularly skilled at intricate wayfinding solutions. However, the reality of most projects is that they require a comprehensive variety of signs, both interior and exterior. Today’s projects often demand a mixture of materials, and many incorporate digital signage into aspects such as promotional displays. As such, it can greatly enhance project success if you collaborate with a signage consultant that can provide multi-material design and manufacturing expertise. For instance, at Image Technique we make a firm commitment to staying ahead of the game in offering expertise in the full spectrum of signage options, enabling you to have a comprehensive solution.

Find Out More

For more information about our range of signage design, manufacture, and installation services, please contact Image Technique today by clicking here.

View full post