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Hugo Boss

Location: Oxford Street, London

Client: Hugo Boss

‘Bossing the high street’

The Works: This flagship store signage package is the first of its kind and Hugo Boss’s first attempt at an interactive digital store. We have supplied mixture of both traditional and digital signage from the iconic ‘BOSS’ fascia lettering, internal digital brand messages to the bespoke large format window letters, this store has it all. The new and innovative store concept perfectly showcases the approach of the brand, and how they plan to engage with customers in the future.

Hugo Boss Exterior Signage