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Fortnum & Mason 'Time for Tea' Campaign

Location: London Piccadilly

Client: Fortnum and Mason

Take Time for Tea.....

The Works: For their latest ‘Take Time for Tea’ campaign the brief was to produce a ‘one of a kind' display that would engage with their customers and create exposure for the launch of their latest book.

A beautiful, oversized replica of the world-famous Fortnum and Mason teapot was handcrafted and suspended from the atrium ceiling. Large scale, handcrafted books were then attached to a hidden framework and positioned to give the appearance that they were pouring out of the giant spout of the teapot in a waterfall effect, flowing down through the 17-meter central atrium. This created a multi-level visually spectacular and stylish display.