All posts by Charlotte Summers

Job Vacancy | Credit Controller

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Credit Controller

What are we looking for?

Image Technique have an exciting opportunity for an experienced Credit Controller to join our Accounts team on a full time basis. Payroll experience is preferable, but not essential.

If this role appeals please get in touch! Please send all CV’s to paul.newey@imagetechnique.co.uk

If you are interested please fill out the form below or send your CV to paul.newey@imagetechnique.co.uk

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Job Vacancy | Project Manager

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Project Manager

What are we looking for?

Image Technique have an exciting opportunity for a new Project Manager to join the expanding Project Management team. Experience within the signage industry is preferable, if this role appeals please get in touch! Please send all CV’s to scott.groom@imagetechnique.co.uk

If you are interested please fill out the form below or send your CV to scott.groom@imagetechnique.co.uk

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Job Vacancy | Signage CAD Technician

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Signage CAD Technician

What are we looking for?

  • Fully-skilled draughtsman using various p.c. based applications including AutoCAD 2D and CorelDraw.
  • Additional skills using SignLab or similar sign-making software would be advantageous.
  • Strong design & graphical ability required.
  • Full knowledge required of Signage Industry with experience of large scale projects.
  • Person should be self-motivated & able to produce full manufacture & proposal drawings in a busy drawing office environment.

If you are interested please fill out the form below or send your CV to scott.groom@imagetechnique.co.uk

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Digital VS Traditional Signage

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Digital VS Traditional Signage

In today’s tech-savvy world, digital signage is all around us and is a becoming a norm in shopping malls, restaurants and retail shops. However, many of us are forgetting about traditional signage and how it’s in fact very beneficial and effective.

But the question is, what is the most effective way to direct, engage and captivate potential customers? Is it the new attractive digital signage or the unique elaborate traditional signage.  Let’s find out!

Digital signage is fastly becoming a contender in the signage industry, with its ability to quickly change an atmosphere & create an enticing display It’s resulting with customers engaging and spending more times in stores.

Many retailers such as New Look, Zara & H&M are now incorporating digital signage to attract customers into their shops. For example, New Look’s flagship store in Dublin has now introduce digital signage to maximise their customer experience as well as directing traffic to the lower floor of their store. By understanding the possibilities with digital signage, New Look are now navigating customers with elaborate digital signage & are using it to its full potential.

In fact, when looking at retail outlets, it was found that using digital screens increased customer satisfaction by  46% ( link to previous blog post) , these screens are able to enhance a customer’s experience  and create a new exciting atmosphere, as well as enticing customers to interact with what is on the screen.

Now, you may think that digital signage is the obvious choice in today’s modern world. BUT don’t rule out traditional signage just yet!

Traditional signage can be an essential component to a company’s marketing strategy which many individuals don’t realise. With signage being exposure 24/7, 365 days a year, consider it your silent salesperson for your business.

It’s a great cost effective way to ensure that your brand is constantly getting exposure to potential customer that pass by. By having creative displays, it draws attention to promotions & information displayed on your shop front.

Many shoppers buy on impulse, by having a captivating signs,  you’re able to take advantage of passer-by’s and draw them in on impulse.

So, what is the best way to promote & entice customers to your store?

Is it Tradition or Digital!?

 Our opinion is to use both methods! By using Digital & Traditional signage to promote your business you are covering all aspects of your marketing strategy.

Traditional signage coverts the branding and ensure that you’re visible 24/7,  365 days a year. By including this into your signage solutions, you’re ensuring that not missing out on potential customer passing by.

Done properly, physical signage can give a sense of a brand is well established, an integral part of the high street.

Utilising older methods of signage like sign painting and neon tubes (or even more modern versions of these techniques) will give a very distinctive, one off look which can really help push your aesthetic and message. As well as looking VERY cool.

With established brands building beautiful and technically challenging window pieces, these can become an ‘event’ with some real crowd drawing appeal. Think Christmas shop windows by some of the big department stores.

One of the biggest factors is the price. While digital options are decreasing in terms of start up and running costs, physical shop signage will always be cheaper. And for the clear majority of small businesses, a well-made, well thought out sign will be all they need.

On the other hand, digital gives a plethora of options. Ranging from relatively simple digital screens that function as menu boards, to fully fledged touchscreen offerings that allow the customer to gain information and make purchases, they can be tweaked and adapted to suit your needs.

While traditional signage is very much ‘static’ and can run the risk of blending into the background, digital can be classed as ‘dynamic’, with the options of uploading video or animation to a screen, keeping it fresh. Pushing this concept further, touchscreen capability allows for much deeper interactivity, with custom POS software running in the background.

This provides you with increased footfall, especially in stores which deal with large volume, small value purchases, where the customer effectively serves themselves.

In our opinion, a blend of physical shop window styling and digital complements each other, bringing an engaging, interactive display with the spectacle and presence that  only physical signage can provide.

The Future Of Signage

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Signage has been around for centuries, it’s likely the first signs were made as early as the 14th century BC. As well, the Romans used signage to customise their wine shops and tabernae’s to differentiate the different shops. Signage has always been seen throughout history and has developed throughout the years.

From what signage used to be to what it is now, it has advanced dramatically. But what does this mean for the future of modern day signage?

There are many out there theories such as holograms, laser beams & 3D Displays, which all seem achievable in today’s tech savvy world, but the most obvious advance in signage right now, is the rise of digital signage.

Digital Signage has fastly become a common sight in today’s retail & restaurants outlets. With their ability to attract attention easily & provide multiple signs in one digital screen, they are an excellent way to engage with potential customers.

When looking at retail outlets, it was found that using digital screens increased customer satisfaction by  46%. This dramatic increase shows that having a digital displays encourages customers to stay & explore your retail outlet as they are satisfied with their experience, in fact customers spent 30% more time in stores due to digital signage.

This may be due to the fact digital signage can be interactive as well as eye-catching. It reminds and informs customers what your shop contains and encourages them to purchase your products .It’s a perfect way to boost your brand by displaying colourful advertisements and promotions directly to your customers.

It also has been shown that digital signage has been effective in the food & beverage industry. Customers want an easy to read menu board and this is exactly what digital signage can provide. With their ability to show multiple content and engage with customers, it results in 1 in 5 people making unplanned purchases after seeing items featured on the digital screens.

Digital displays are strikingly bright and it’s hard for anyone to miss these displays, this is why they are perfect to cut through the busy crowds.

Here are just 3 things to consider when thinking about investing into digital displays.

 1.  Be Enticing.

There is a lot of background noise & competition, you need to ensure your displays reaches out to the majority. Include colourful graphics & text to draw your potential clients in.

2.  Time Your Displays

With the luxury of being able to upload at any time & place its vital to time it correctly to ensure your display is effective and has the correct customers engaging with it. Think outside the box to lure people in with creative & well timed digital displays

3. Be innovating

Digital displays are an effective marketing tool, they can engage and interact with customers 24/7. This opportunity means that you are able to boost your brand to the full, if used correctly. Be different & quirky and stand out from the crowd.

4 Reasons why Window Graphics are so important

4 Reasons Why Window Graphics Are So Important

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Why are Window Graphics so Important?

1. Pique Curiosity

When walking down a busy high street, many shops, restaurants and cafes have creative signage to draw your attention towards their stores. But what they also have is exciting and attractive window displays.

They are a great opportunity to grab the attention of passers-by and get people interested in your store. Many retailers decorate their stores to spark interest with potential customers, there are many ways this is easily achieved. For example, if you are a Café who sells cakes, by creating a unique display showing the variety of cakes you sell it may attract potential customers into your store.

By advertising your products/service in an attractive display, you are more likely to attract your target audience & entice them into your store.

2. Small Investment, Big Impression

Window graphics are extremely cost effective, which makes them the ideal choice for creating a unique display. Some window decals don’t require planning permission, which means you may be able to eliminate all the time and money you associated with applying for permission

For a small investment, you are able to create a big impression on your potential clients and hopefully have a lasting effect on them.

3. Adaptable

In today’s world, you are always looking for a bargain and that’s just what Window graphics are. These graphics can be easily changed, which means that you can change and update your shop front whenever you require.

This allows your company to keep up with current trend and seasonal offers, ensuring you are ahead of your competitors.

4. Brand Support

Window graphics sometimes are the first thing a potential customer will see regarding your brand. They are an excellent opportunity to emphasise  your brand and create a stunning visual for clients to ensure they know exactly who and what your brand is about.

When combined with the signage of a store, they become an amazing team and can offer a sleek, professional storefront to entice potential customers.

Window Graphics are an important feature to any shop front, as they grab potential customers attention as well as being a 24/7 advertising opportunity. With their ability to fit in any situation, they are an ideal choice to promote shop offers & stand out from the surrounding competition. If your business haven’t considered Window Graphics, it could be a missed opportunity to create an attractive display that have a lasting effect on your customer.

For further information on how you can change your dull shop front into something enticing to customers. Get in touch with Image Technique & start the process.

“You never have a second chance to make a first impression.”

Image Technique- Importance of Signage Highstreet

The Importance of Signage

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Why is signage SO important?

When looking at starting a new business or re-branding your current company, an important consideration is how you plan to use signage to publicise your brand. An attractive, elaborate signage solution can draw attention away from the competition and to your store.

Signage can be an essential component to a company’s marketing strategy, with it being displayed 24/7, 365 days a year. It gives your clients continued exposure to your brand as well as drawing attention to your business on the bustling high streets.

Not only can signage be a 24/7 marketing campaign, it can also be extremely cost effective if you have limited marketing funds, as it is a one-off payment. It’s shown that having the signage correctly placed with clear visuals can result in 4.75% increase in sales.

You may question how that is percentage possible, well! If your signage is standing out from the crowd, this could be due to LED illumination or a quirky design. Customers will pay attention to your signage, they may not have planned to visit your store but your attractive signage will create interest. According to the University of California at Berkley, 68% of purchases we made on impulse. This is a massive percentage to take advantage of and attract customers to your store with elaborate signage solutions.

However, your signage is important to your brand. With it being on display 365 days a year. It’s important that it is kept up to best of conditions, as your customers may get a tainted opinion on your company if the signage is dull and boring.

Signage is an essential part of your corporate brand, it can help increase your sales and marketing strategy as well as reinforcing your brand.

If you are interested in developing your perfect signage solution, get in touch!

Image Technique's Main Office

Benefits of using LED’s for Signage

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Benefits of LED’S for Signage

There are three main choices for illuminating signage. Neon, fluorescent and LED’s. At Image Technique, we believe LED’s are an exciting way to light up colourful and creative displays.

Here are 10 reasons to why LED’s are growing in popularity worldwide.

1

Long Life

LED’s can last up to 50,000 – 100,000 hours, which is longer than both neon and fluorescent signage. Image have implemented the same technology into our own Hi-Brite channel letters, ensuring long lasting lighting. With Hi-Brite’s new technology, they maintain a better level of brightness throughout their long lifespan. 

2

Brightness

LED’s are strikingly bright, which is what differentiates them from the rest. With new advances in technology, it means that no matter what time of the day, LEDS give a clear impression. With Hi-Brite technology Image Technique have implemented, we are able to control the level of brightness to suit your desires.

3

Impressive

With Neon & florescent lighting, it can be a constant battle to keep it fully lit and consistently bright. LED’s eliminate this problem by their advanced technology, we are now able to ensure they are brighter for longer to impress customers. But not only is the brightness more impressive, LED’s can come in different colours, creating  colourful decorative signage pieces.

4

Environmentally Friendly

LED signage only uses 10 watts of power, which is 80% less energy than neon signs. We have implemented the same qualities into our own Hi-Brite channel letters, this puts less of a strain on the environment as less power is being used, but as well as having a significant reduction in lighting costs.

5

Low Maintenance

With LED’s long lifespan, brightness & efficiency it all results in fewer maintenance demands. All of our Hi-Brite letters are designed with easy front access for cleaning, maintaining and repairing purposes. This allows the letters to be repaired or cleaned within minutes.

6

Thinner

LED’s don’t need any tubes, which makes them a lot thinner. With the average neon channel letter being 3-5 inches, we can get our Hi-Brite letters as thin as 35mm – 40mm, saving shipping and installation costs

7

Superior Signage Opportunities

LED’s can be used to create mostly anything you like. With our abilities to design, manufacture and install. We can create movement, digital flashes, colour changes and animations, resulting in being able to develop mostly everything and anything.

8

Durability

LED’s are extremely durable, which makes them great for outdoor lightening. With them being resistant to shock, vibrations and external impacts they can withstand rough conditions and expose to weather such as wind and rain.  Hi-Brite designs are equipped with a drain hole and high-quality materials ensuring it’s a perfect solution to external signage.

9

Zero UV Emissions

LED’s little-infrared light and close to no UV emissions means they are great for sensitive objects or materials in such places as museums, archaeological sites and so on.

 

10

Operational in different climates

Due to LED technology, they are ideal for cold and low outdoor temperature settings. Fluorescent lamps can struggle in low temperatures and may affect their abilities to performs, but LED illumination systems are able to deliver in cold setting such as outdoor winter settings and freezer rooms.

Referral: The importance of Signage

For more information on Hi-Brite Displays, get in touch with us and see how we can help you!