Signage has been around for centuries, it’s likely the first signs were made as early as the 14th century BC. As well, the Romans used signage to customise their wine shops and tabernae’s to differentiate the different shops. Signage has always been seen throughout history and has developed throughout the years.
From what signage used to be to what it is now, it has advanced dramatically. But what does this mean for the future of modern day signage?
There are many out there theories such as holograms, laser beams & 3D Displays, which all seem achievable in today’s tech savvy world, but the most obvious advance in signage right now, is the rise of digital signage.
Digital Signage has fastly become a common sight in today’s retail & restaurants outlets. With their ability to attract attention easily & provide multiple signs in one digital screen, they are an excellent way to engage with potential customers.
When looking at retail outlets, it was found that using digital screens increased customer satisfaction by 46%. This dramatic increase shows that having a digital displays encourages customers to stay & explore your retail outlet as they are satisfied with their experience, in fact customers spent 30% more time in stores due to digital signage.
This may be due to the fact digital signage can be interactive as well as eye-catching. It reminds and informs customers what your shop contains and encourages them to purchase your products .It’s a perfect way to boost your brand by displaying colourful advertisements and promotions directly to your customers.
It also has been shown that digital signage has been effective in the food & beverage industry. Customers want an easy to read menu board and this is exactly what digital signage can provide. With their ability to show multiple content and engage with customers, it results in 1 in 5 people making unplanned purchases after seeing items featured on the digital screens.
Digital displays are strikingly bright and it’s hard for anyone to miss these displays, this is why they are perfect to cut through the busy crowds.
Here are just 3 things to consider when thinking about investing into digital displays.
1. Be Enticing.
There is a lot of background noise & competition, you need to ensure your displays reaches out to the majority. Include colourful graphics & text to draw your potential clients in.
2. Time Your Displays
With the luxury of being able to upload at any time & place its vital to time it correctly to ensure your display is effective and has the correct customers engaging with it. Think outside the box to lure people in with creative & well timed digital displays
3. Be innovating
Digital displays are an effective marketing tool, they can engage and interact with customers 24/7. This opportunity means that you are able to boost your brand to the full, if used correctly. Be different & quirky and stand out from the crowd.