When looking at starting a new business or re-branding your current company, an important consideration is how you plan to use signage to publicise your brand. An attractive, elaborate signage solution can draw attention away from the competition and to your store.
Signage can be an essential component to a company’s marketing strategy, with it being displayed 24/7, 365 days a year. It gives your clients continued exposure to your brand as well as drawing attention to your business on the bustling high streets.
Not only can signage be a 24/7 marketing campaign, it can also be extremely cost effective if you have limited marketing funds, as it is a one-off payment. It’s shown that having the signage correctly placed with clear visuals can result in 4.75% increase in sales.
You may question how that is percentage possible, well! If your signage is standing out from the crowd, this could be due to LED illumination or a quirky design. Customers will pay attention to your signage, they may not have planned to visit your store but your attractive signage will create interest. According to the University of California at Berkley, 68% of purchases we made on impulse. This is a massive percentage to take advantage of and attract customers to your store with elaborate signage solutions.
However, your signage is important to your brand. With it being on display 365 days a year. It’s important that it is kept up to best of conditions, as your customers may get a tainted opinion on your company if the signage is dull and boring.
Signage is an essential part of your corporate brand, it can help increase your sales and marketing strategy as well as reinforcing your brand.